Director, New Business Models & Pricing


Getinge Group




Getinge Group is a leading global medical technology company with operations in the areas of surgery, intensive care, infection control, care ergonomics and wound care. On January 1st 2016, the Getinge Group organization structure went from being structured as three independent business areas to becoming one fully functional organization – one company. By going from a holding-like structure to an active management model, we will reduce complexity and ensure an efficient management of the company. The Group is now organized into three business categories: Surgical Workflows, Acute Care Therapies and Patient & Post-Acute Care.

We employ nearly 16,000 talented employees across the globe who delivers innovative products and solutions that contribute to quality enhancement and cost efficiency within healthcare and the life sciences. At Getinge Group you are involved in the creation of sustainable healthcare for future generations.

Getinge Group is active in over 40 countries and generates sales of about SEK 27 billion. We are expanding rapidly and will double in size over the coming years. In everything we do, we do it with people in mind. Every day, Getinge Group products contribute to saving lives and ensuring excellent care. All across the world, our people make a huge difference for patients, healthcare professionals and societies. And we are immensely proud of that.

The Patient and Post-Acute Care business category – managing the ArjoHuntleigh brand, products and solutions – is responsible for a portfolio with current annual turnover exceeding 7 Billion SEK. The aim is to be the globally leading provider of healthcare solutions for people affected by reduced mobility within both Acute and Post-Acute care segments. Products and solutions are sold worldwide and our organization is currently based in Europe, North America and Asia.


The product portfolio within the business category encompasses medical equipment and integrated solutions in the following product segments: Medical beds; Lifting and Transfers; Hygiene Systems; Therapeutic Surfaces; DVT Prevention; Wound Healing; Diagnostics.


The Commercial Operations department consisting of currently 23 highly capable employees organized in 5 teams is responsible for Go-to-market, Category Optimization, Customer Experience Management & Digital Marketing, Aftermarket, and New Business Models & Pricing. The Director will head the New Business Models & Pricing team. The New Business Model framework is a structured approach to conduct business development on the way to sell the products and services. New business modelling includes development of new concepts with all relevant components such as business cases, definition of value proposition, key target audience, sales model, financing model, risk assessments, etc.


The position

In this position, you will be overall responsible for developing, managing and rolling out the Patient and Post-Acute Care New Business Models programs, including current offerings such as Diligent and ProACT. Furthermore, you will act as Business Category pricing steward towards sales regions and will thereby play a critical role in supporting the strategic development of the business category. The position reports to VP Commercial Operations for Patient & Post-Acute Care whom reports to President for the entire business category. Main stakeholders will be top management and sales management in regions and markets. Among your main responsibilities and tasks will be:


·       Develop, conceptualize and support implementation of new business models in the regions and markets

·       Maintain framework for continuous development of new business models and secure global sharing of new business model best practices

·       Consult and influence internal leaders and partners on adoption of pricing strategies and processes relating to the Patient and Post-Acute Care Business Category

·       Work with Category Optimization team to analyze sources of profit leakage and revenue maximization and to perform other pricing and profit analyses for the business category unit 

·       Assist the Solution Management in developing pricing strategies to drive revenue optimization with market based pricing and aligned floor pricing

·       Work with regions to provide strategic direction for New Business Model & Pricing team

·       Lead a team of currently 6 talented employees in Sweden and the UK

The position is based in Malmö, Sweden. Since you will have a global scope, you should expect international travel, average approximately 100 days on an annual basis.

Getinge Group Offers

A truly international and high-exposure senior position on Director level with significant commercial impact and lot of opportunity to put your fingerprint on new business models and business development. The Commercial Operations team you will be part of has top management attention and the department is seen to serve as an “informal talent pipeline” in the Getinge Group.

Getinge Group is a very international, dynamic, market leading and growth oriented company where you will be part of delivering products and solutions, which
make a huge difference for patients, healthcare professionals and societies all around the world . The compensation and benefits package will be on an attractive level which besides a fixed salary includes 20% target bonus, pension scheme and car allowance.

The ideal candidate

As ideal for the position, you have at least 6-10 years of progressive experience in preferably one of the following areas: business development, financial / business analysis, strategy or pricing management.

If you have a background from a top tier management consulting company approximately 4-6 years of intensive experience could be sufficient.


Some of your key characteristics include:

·       A master’s degree in Business, Economics, Finance or similar that you’ve passed with great results

·       Solid experience working strategically with business development and pricing strategies in commoditizing industries

·       Real experience with developing and successfully implementing new business models to existing product portfolios

·       Strongly data driven and proficient in Excel

·       Good experience within business, market and / or financial analysis

·       Good market understanding and insights into sales and cost drivers

·       Experience within medical device industry is an advantage not a must


Personal characteristics and competencies are extremely important for this position. Some of the most important are:


·       Flair for coaching, inspiring or motivating others in a role which could be your first with direct people management

·       High degree of creativity and intelligence. Excellent problem solving skills and analytical capabilities

·       Emotional maturity and ability to create change in an environment where the structure may evolve rapidly

·       Strong interpersonal skills and ability to perform in an environment where sharing responsibility for success and failure of others on the team is critical to the overall success of the company

·       Ability, talent, commitment and ambition to assume increased scopes of responsibility in organization

·       Change orientation, positive “can do” attitude and willingness to travel

Interested in the position

The search process is conducted in collaboration with Focus Recruitment. In case of interest in or questions regarding the position, please contact Partner, Steffen Marstrand on +45 5051 9215 / sma@focus-recruitment.dk

Focus Recruitment
H.C. Ørsteds Vej 50 C, 5.
1879 Frederiksberg C
Tel: +45 70 20 92 15
Mail: info@focus-recruitment.dk